Butterfinger’s First New Flavor in 10 Years Is Finally Hitting Shelves

Butterfinger has been around for more than 100 years, and throughout the decades, the brand has seen plenty of changes. It switched ownership multiple times, underwent a recipe reformulation, and launched a range of products, including Butterfinger Crisp bars, Butterfinger ice cream, peanut butter cups, and even baking bits so you can make Butterfinger cookies or cake without the hassle of chopping.

Now, seven years after Ferrero took ownership of Butterfinger, the confectionery company is switching things up by launching a new flavor of the classic candy bar.

Butterfinger's New Salted Caramel Bar

The Salted Caramel Butterfinger debuted at The National Association of Convenience Stores (NACS) Show in 2024—and it's finally hitting shelves this month. According to Ferrero, it’s the first time in a decade since the bars have seen innovation. The new Butterfingers will have the same peanut butter taste fans love, but rather than a chocolate outer layer, the bar will be covered in a caramel-flavored coating.  

In an Instagram post shared after last year's NACS announcement, user @snackolator wrote, “This is 100% real and I need a case immediately."

Fans of the candy quickly took to the comment section to voice their excitement. “I LOVE salted caramel and I LOVE Butterfingers, so I can't wait to try it!! Sounds like a perfect match," one person wrote.

Another fan added, “Oh, my goodness. Two of my favorite things in one! I love love love Butterfingers period, no explanation, and fight for the right to eat my kid’s [Butterfingers] every Halloween. And I love caramel so this just made my whole life special."

To celebrate the new crispety, crunchety, caramely candy bar, Butterfinger is collaborating with a popular Hoboken, New Jersey, bakery, The Hive, to release two new menu items. From now through the end of April, The Hive will serve a Salted Caramel Peanut Butter Cinnamon Roll made with the new Butterfinger and a Salted Caramel Butterfinger-Flavored Latte at locations in Hoboken and Jersey City.

Additionally, any Butterfinger fan can try the Salted Caramel Peanut Butter Cinnamon Roll as it will be available for delivery via Goldbelly.

The Salted Caramel Butterfinger bar is hitting retailer shelves nationwide now, where it will be sold through June. If you want to try the new, limited-edition flavor, you'll have to act fast—especially since we won't be sharing. We mean it, nobody better lay a finger on our Salted Caramel Butterfinger.